If you have a talent for writing, you can use it to help you build credibility and relationships with suspects, prospects and customers. Write articles and submit them to your local business journal or newspaper. Submit articles to trade publications and any other publications that your prospects might read. Write and publish a monthly newsletter that includes articles on topics that are of particular interest to your target prospects. Contribute articles to newsletters that are published by strategic partners, chambers of commerce, or local networking organizations. When any of your articles are published, acquire paper or electronic copies and share them with suspects, prospects and customers.