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Cognitive psychology developed out of a frustration with the behaviourist approach. The behaviourists focused solely on observable behaviour. Cognitive psychologists were much more interested in learning about developing the capacity for language and a person’s capacity for problem solving. They were interested in things that happen within a person’s brain. These are the internal processes which behavioural psychology did not focus on.

Cognitive theory is founded on the premise that our emotions and our problems are a result of the way we think. Individuals react in the way that they do because of the way they appraise the situation they are in. By changing their thought processes, individuals can change the way they respond to situations.

People control their own destinies by believing in and acting on the values and beliefs that they hold.

R Quackenbush, Central Michigan University

Much groundbreaking work has been done by Albert Ellis on rational-emotive therapy (Ellis and Grieger, 1977) and Aaron Beck on cognitive therapy (1970). Ellis emphasized:

[T]he importance of 1) people’s conditioning themselves to feel disturbed (rather than being conditioned by parental and other external sources); 2) their biological as well as cultural tendencies to think ‘crookedly’ and to needlessly upset themselves; 3) their uniquely human tendencies to invent and create disturbing beliefs, as well as their tendencies to upset themselves about their disturbances; 4) their unusual capacity to change their cognitive, emotive and behavioural processes so that they can: a) choose to react differently from the way they usually do; b) refuse to upset themselves about almost anything that may occur, and c) train themselves so that they can semi-automatically remain minimally disturbed for the rest of their lives. (Ellis, in Henrik, 1980)

If you keep doing what you’re doing you’ll keep getting what you get.

Anon

Beck developed cognitive therapy based on ‘the underlying theoretical rationale that an individual’s affect (moods, emotions) and behaviour are largely determined by the way in which he construes the world; that is, how a person thinks determines how he feels and reacts’ (A John Rush, in Henrik, 1980).

Belief system theory emerged principally from the work of Rokeach through the 1960s and 1970s. He suggested that an individual’s self concept and set of deeply held values were both central to that person’s beliefs and were his or her primary determinant. Thus individuals’ values influence their beliefs, which in turn influence their attitudes. Individuals’ attitudes influence their feelings and their behaviour.

Out of these approaches has grown a way of looking at change within individuals in a very purposeful way. Essentially individuals need to look at the way they limit themselves through adhering to old ways of thinking, and replace that with new ways of being.

This approach is focused on the results that you want to achieve, although crucial to their achievement is ensuring that there is alignment throughout the cause and effect chain. The cognitive approach does not refer to the external stimuli and the responses to the stimuli. It is more concerned with what individuals plan to achieve and how they go about this.